BSM1012

Fundamentals of Marketing

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Course ID
BSM1012
Campus
Virtual
Level
Undergraduate
Semester
Open
Credit
3.000
Method
Online

Course Description

The aim of this course is to introduce the learner to concepts and philosophies of marketing in order to develop appropriate marketing strategy. Modern business environment is dynamic, that requires effective strategies. This course provides a basis for sound strategies as emphasis is placed on environmental, cultural considerations and their impact on the marketing strategy.

 

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