EBS5041

Marketing for Managers

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Course ID
EBS5041
Campus
Virtual
Level
Graduate
Semester
Open
Credit
3.000
Method
Online

Course Description

This course serves to foster an increased knowledge, understanding and insight as to marketing as a concept and practice, and the role and responsibilities of the marketing manager in developing, implementing, and assessing marketing initiatives. The course will afford students the opportunity to gain an in-depth understanding and knowledge of the application of marketing concepts, practices, and processes, and how each relate to effective decision making, implementation and overall marketing management.

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